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Why Site Speed Matters for Your Business
Learn how website performance impacts user experience, search rankings, and conversion rates.
Your website’s speed isn’t just a technical detail—it’s a business metric. Studies consistently show that faster websites convert better, rank higher, and keep visitors engaged longer.
What Slows Sites Down
The most common culprits we see:
- Unoptimized images — Large images that haven’t been compressed or resized
- Too many requests — Loading dozens of scripts, fonts, and stylesheets
- No caching — Making users re-download the same files on every visit
- Slow hosting — Budget hosting that can’t handle traffic spikes
Search Rankings
Google has used site speed as a ranking factor since 2010, and it became even more important with the Core Web Vitals update. If your site is slow, you’re fighting an uphill battle for search visibility.
The three Core Web Vitals metrics are:
- Largest Contentful Paint (LCP) — how fast does the main content load?
- First Input Delay (FID) — how quickly can users interact?
- Cumulative Layout Shift (CLS) — does the page jump around while loading?
The Good News
Performance is fixable. Modern tools and techniques can dramatically improve load times without sacrificing design or functionality. We’ve taken sites from 8+ second load times down to under 2 seconds.
If you’re curious about how your site performs, reach out and we’ll run a free performance audit.